Yearly Review for 2022
In 2022 I published these studies:
Journal of Retailing and Consumer Services on factors than influence manufacturer and store brand behavioral loyalty.
Australasian Marketing Journal on the presumed link between Net Promoter and business growth.
A research note in International Journal of Market Research on the apparent paradox of how buyers of all brands appear to buy the category at above the average rate.
A study of how loyalty extends across product categories, in Journal of Consumer Behavior with co-authors Alicia Grasby, Armando Corsi, Carl Driesener and Byron Sharp.
I co-taught the Marketing Clinic twice during the year with Vivien Chanana, as well as teaching Marketing Strategy and Planning.
Yearly Review for 2021
In 2021 I received a UniSA award for Excellence in Teaching with Vivien Chanana for our work in the Marketing Clinic; as well as a UniSA Business award for the same course.
Published these studies:
European Journal of Marketing (with Charles Graham and Giang Trinh) on the long-term erosion of repeat-purchase loyalty (i.e. erosion among a base-year cohort of buyers);
Marketing Letters on new product failure rates with colleagues Kirsten Victory, Arry Tanusondjaja and Magda Nenycz-Thiel.
A study in Journal of Consumer Behaviour special issue, on extending two-period Conditional Trend Analysis to three periods – showing how buyers stay or transition from non-light-medium-heavy in a base period to period 2 and 3.
And, ‘The Unbearable Lightness of Buying’ in Journal of Marketing Management with Charles Graham, Giang Trinh and Byron Sharp.
As well as that, I published the textbook ‘Marketing Planning and Strategy: a practical approach’ with Sage.
I also wrote a piece called the ’95-5 rule’ which received very extensive coverage on LinkedIn and in MarketingWeek.
Several PhD students whom I helped supervise were awarded their degree: Ella Ward, Kirsten Victory.
Yearly Review for 2020
Won Best Paper for 2020 for Australasian Marketing Journal for “The Natural Monopoly Effect in Brand Purchasing: Do big brands really appeal to lighter category buyers?”.
Taught Postgraduate Marketing Strategy & Planning in both semesters.
Co-taught Marketing Clinic with Vivien Chanana in both semesters.
Published two studies, one in Australasian Marketing Journal on Natural Monopoly, one in International Journal of Market Research on the stability of satisfaction scores.
Yearly Review for 2019
Won the UniSA Business School award for Top Teaching Team with Vivien Chanana for our work in the Marketing Clinic.
Published two studies, one in Journal of Marketing Management (with Steven Dunn and Svetlana Bogomolova) and one in Journal of Retailing and Consumer Services with Giang Trinh.
Delivered postgraduate Marketing Strategy and Planning several times.
Did a webinar for WARC with my colleague Prof. Jenni Romaniuk on various aspects of marketing. The webinar was unique was a “Q&A” session on Ehrenberg-Bass knowledge about various aspects of marketing. Over 2,000 people registered to be part of it.
Wrote a paper for WARC on premiumisation with Magda Nenycz-Thiel and Bruce McColl.
Yearly Review for 2018.
PhD completions for students Anh Nguyen, Gosia Ludwichowska and Steven Dunn.
Co-delivered the ‘Marketing Clinic’ course with Vivien Chanana, in two semesters this year. This involves student teams meeting with local industry & non-profits to hear about a marketing problem, and provide the clients with initial ideas. We had a great time teaching Marketing Clinic, most students say it’s the best course they do at University. Clients loved it too, giving extremely positive feedback.
Co-wrote an Ehrenberg-Bass Institute Corporate Sponsor report on buying brands on & off deal, written with colleagues (the late) John Scriven, Maria Clemente, Giang Trinh and Byron Sharp.
Co-taught the large introductory course Marketing Principles with Vivien Chanana, twice again this year with over 600 students in total.
Taught the postgrad course Marketing Strategy & Planning to a City West class and two cohorts of external students.
Conducted a wide ranging study involving the design of a KPI metrics suite for a global bank.
Four refereed journal publications: International Marketing Review, International Journal of Market Research, Journal of Consumer Marketing, and Journal of Retailing and Consumer Services.
#1 most-read article in ESOMAR RW_Connect 2018: “Why the Net Promoter Score is a bad tool and what you should use instead”.
Yearly Review for 2017.
- Published two papers in the Australasian Marketing Journal special issue on empirically-based marketing knowledge. One was with (the late) John Scriven, Maria Clemente, Giang Trinh and Byron Sharp on buying brands at regular price and on promo, over time. The other was with Allison Bond, Nicole Hartnett and Byron Sharp on whether the Double Jeopardy pattern applies to average spending on the brand.
- Published a paper on price changes to higher-priced brands in Journal of Retailing and Consumer Services, with Ava Huang (former PhD student) Larry Lockshin and Luke Greenacre.
- Taught Marketing Principles with Vivien Chanana and Larry Lockshin as well as two deliveries of postgraduate Marketing Strategy and Planning.
- Wrote a teaching case study for the new UniSA online course, called Frank’s Fitness.
- Conducted a large study developing a suite of marketing metrics for a global consumer goods business.
- Continued as Associate Editor for European Journal of Marketing.
Yearly Review for 2016.
-
- Published a paper in European Journal of Marketing on TV audience retention with Jenni Romaniuk, Virginia Beal and Bryony Jardine. Plus one in Journal of Consumer Behavior on brand growth, and one in Journal of Marketing Management on brand partitions.
- Rebuilt the EMPGENS web-site.
- Co-taught the large introductory Marketing Principles course with Vivien Chanana and Larry Lockshin. And two deliveries of postgraduate Marketing Strategy and Planning. In this course, I used an in-depth immersive case study called “Tru_Bank” based on ten years of research for an industry client in the banking industry.
- Presented at the 2016 Marketing Science conference in Shanghai.
Yearly review for 2015
1. Published a paper “Has Brand Loyalty Declined” in Journal of Business Research with Lars Meyer-Waarden and Carl Driesener.
2. Continued as editor of EMPGENS (although no publishable submission this year!), Associate Editor for European Journal of Marketing.
3. Examined Kaye Chan’s excellent PhD thesis from UNSW.
4. Co-taught the large introductory Marketing Principles course with Vivien Chanana and Larry Lockshin. And two deliveries of postgraduate Marketing Strategy and Planning.
5. Delivered seminars to corporate supporters of the Ehrenberg-Bass Institute including Unilever and Procter & Gamble.
Yearly Review for 2014
1. Published a paper in Journal of Business Research – on loyalty to a harmful / addictive product – cigarettes; also one about Brand Growth in Journal of Retailing and Consumer Services with Jenni Romaniuk and Magda Nenycz-Thiel; and one in European Journal of Marketing on patterns in competition among financial services brands.
2. Co-taught the large introductory Marketing Principles course with Vivien Chanana and Larry Lockshin. And two deliveries of postgraduate Marketing Strategy and Planning (2 internal and 2 external classes).
3. Became an Associate Editor (Modelling) for European Journal of Marketing. Continued as editor of EMPGENS which published three papers in 2014.
Yearly review for 2013
1. Published papers in European Journal of Marketing, Journal of Marketing Management (with Magda Nenycz-Thiel), and was the 4th author on a paper in Marketing Letters.
2. Took over the postgraduate course ‘Marketing Strategy and Planning,’ revamped the whole course, and delivered it twice
3. Did a dozen corporate sponsor seminars for Ehrenberg-Bass Institute supporting corporations in Adelaide, Melbourne and Sydney.
4. Did a public lecture as part of the UniSA ‘Knowledge Works’ series. The topic was pricing strategy and consumer behaviour.
Yearly review for 2012
1. Published a paper in Journal of Advertising Research with Byron Sharp, Malcolm Wright, Phillip Stern, Lars Meyer-Waarden and others.
2. Published a paper in Journal of Retailing on brand-pack size cannibalization.
3. Taught the undergraduate course Brand Management to over 250 students
4. One research degree completion, Dr Giang Trinh (PhD)
5. Delivered several in-house seminars to corporate sponsors of the Ehrenberg-Bass Institute
6. Did a lot of reviewing: for European Journal of Marketing, Decision Sciences, Journal of Marketing Management, Journal of Consumer Behaviour.
Yearly review for 2011
1. Published a chapter in Mark Uncles’ edited book Perspectives on Brand Management.
2. Published a paper with Vipul Pare in Marketing Letters, “The Persistence of Excess Loyalty”.
3. Taught the introductory marketing principles course in the first half of the year to >400 students (with help)
4. Taught the undergraduate course Brand Management to over 250 students
5. Spoke at two industry conferences ‘improving customer loyalty 2011’ and ‘strategic pricing 2011’ both in Sydney.
6. Delivered several in-house industry seminars to corporate sponsors of the Ehrenberg-Bass Institute.
7. Two research degree submissions, Vipul Pare (PhD, now passed examination) and Bryony Jardine (M Bus Research).
Yearly review of activities for 2010.
1. Published the Salty Snacks teaching case with Richard Ivey publishing.
2. Published in Journal of Business Research with Madga Nencyz-Thiel, Jenni Romaniuk and Byron Sharp.
3. Published a Chapter (co-authored with John Scriven, LSBU) on pricing in the book “How Brands Grow” (Oxford University Press)
4. Taught the undergraduate course, “Brand Management” to over 250 students and Introductory Marketing to 500 students in the first half of the year.
5. Delivered in-house industry seminars to five different industry sponsors who help fund the Institute’s work.
Yearly review of activities for 2009.
1. Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students each study period (with lots of help); and taught the undergraduate course, “Brand Management” to over 180 students.
2. Published five journal articles, including one in the Journal of Service Research.
3. Published in two industry outlets, Marketing Research and the Wall Street Journal.
Yearly review of activities for 2008.
1. Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students each study period (with lots of help); and taught a new course, “Brand Management” to over 180 students.
2. Wrote a report for Corporate Sponsors of the Ehrenberg-Bass Institute on the topic of “Cross-Brand Cannibalization Kills the Profitability of Price Promotions”.
3. Two journal publications, one in Journal of Brand Management, one in International Journal of Market Research.
Yearly review of activities for 2007.
1. Examined Marcin Pont’s PhD thesis (Deakin University).
2. Again co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students (with lots of help); and taught “Product and Pricing” to 180 students.
3. Spoke at three large industry conferences: ‘In-store excellence’ (Sydney), ‘Strategic Pricing’ (Sydney) and ‘Pharmacy 2007’ (Hobart).
4. Co-wrote a report for Corporate Sponsors of the Ehrenberg-Bass Institute on the topic of ‘the proportion of volume sold on deal’ in packaged goods markets.
4. Had a PhD student, John Wilkinson, successfully complete his thesis and pass.
Yearly review of activities for 2006.
These are what I consider noteworthy (among the usual plethora of academic work):
1. Examined Ms. Judith Holdershaw’s (excellent) PhD thesis.
2. Published three papers (Journal of Targeting, Measurement & Analysis; International Journal of Advertising; Journal of Consumer Marketing).
3. Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 students (with lots of help); and taught “Product and Pricing” to 180 students.
4. Made two presentations at large industry events: “Strategic Pricing” and “Marketing Metrics” both held in Sydney