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The Overcooked concept of Competitive Advantage

Video November 16, 2016 John.Dawes@marketingscience.info
https://johndawes.infowp-content/uploads/2016/11/CA-trimmed.mp4

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Recent Posts

  • The link between social media use and depression may be (at least partly) due to survey design
  • Pizza Hut announces what is essentially a physical availability strategy for growth in Aus.
  • Will this new brand targeted at women succeed?
  • Nokia considered itself agile
  • Using concrete language helps customer satisfaction

Recent Comments

  • John Williams on Advertising’s short-term influence on sales a lot lower than thought
  • John Williams on Customer Satisfaction scores closely track with quality/price tier – example, US Hotel brands
  • John Williams on The ‘near impossibility’ of measuring Advertising ROI
  • John Williams on The ‘near impossibility’ of measuring Advertising ROI
  • koen pauwels on The ‘near impossibility’ of measuring Advertising ROI

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