John Dawes

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John Dawes
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Yearly Review (from 2006 to the present)
Free Data
The 95:5 Rule
Marketing Planning and Strategy: a practical introduction

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Videos

The Overcooked concept of Competitive Advantage

Video November 16, 2016 John.Dawes@marketingscience.info

Research and commentary on Marketing

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Recent Posts

The link between social media use and depression may be (at least partly) due to survey design
Pizza Hut announces what is essentially a physical availability strategy for growth in Aus.
Will this new brand targeted at women succeed?
Nokia considered itself agile
Using concrete language helps customer satisfaction

Recent Comments

John Williams on Advertising’s short-term influence on sales a lot lower than thought
John Williams on Customer Satisfaction scores closely track with quality/price tier – example, US Hotel brands
John Williams on The ‘near impossibility’ of measuring Advertising ROI
John Williams on The ‘near impossibility’ of measuring Advertising ROI
koen pauwels on The ‘near impossibility’ of measuring Advertising ROI

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