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John Dawes
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The 95:5 Rule
Marketing Planning and Strategy: a practical introduction

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Factoids advertising rural

August 18, 2020 768 × 1024 Factoids advertising rural

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Research and commentary on Marketing

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Recent Posts

The link between social media use and depression may be (at least partly) due to survey design
Pizza Hut announces what is essentially a physical availability strategy for growth in Aus.
Will this new brand targeted at women succeed?
Nokia considered itself agile
Using concrete language helps customer satisfaction

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John Williams on Advertising’s short-term influence on sales a lot lower than thought
John Williams on Customer Satisfaction scores closely track with quality/price tier – example, US Hotel brands
John Williams on The ‘near impossibility’ of measuring Advertising ROI
John Williams on The ‘near impossibility’ of measuring Advertising ROI
koen pauwels on The ‘near impossibility’ of measuring Advertising ROI

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