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Monthly Archives: February 2020

Why do firms invest in CSR? – Insurance.

February 4, 2020 John.Dawes@marketingscience.info

Research and commentary on Marketing

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Recent Posts

The link between social media use and depression may be (at least partly) due to survey design
Pizza Hut announces what is essentially a physical availability strategy for growth in Aus.
Will this new brand targeted at women succeed?
Nokia considered itself agile
Using concrete language helps customer satisfaction

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John Williams on Advertising’s short-term influence on sales a lot lower than thought
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John Williams on The ‘near impossibility’ of measuring Advertising ROI
koen pauwels on The ‘near impossibility’ of measuring Advertising ROI

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