The luxury brand JW Marriott gets a satisfaction score of 84/100 in the latest American Customer Satisfaction Index report.
Next is a group of what are called Upper-Upscale hotel brands that get 79/100, as do Upscale brands. Then Upper Midscale get 78, the Midscale brands get 74, and down the bottom, the economy chains like Motel 6 get 66/100 on average.

So what? Well, it’s interesting that even though it costs less to stay in the cheaper hotels, they still get lower satisfaction scores. Which suggests when customers give a satisfaction rating they’re not necessarily thinking “how good was it, for the money I paid”. They just think “how good was it”.