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Monthly Archives: May 2018

Spider Charts are Terrible, never use them

May 17, 2018 John.Dawes@marketingscience.info

Further reading: Ehrenberg, “Data Reduction,” free access at WWW. EMPGENS.COM

Research and commentary on Marketing

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Recent Posts

The link between social media use and depression may be (at least partly) due to survey design
Pizza Hut announces what is essentially a physical availability strategy for growth in Aus.
Will this new brand targeted at women succeed?
Nokia considered itself agile
Using concrete language helps customer satisfaction

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