Professor of Marketing, Ehrenberg-Bass Institute, UniSA Business.

Welcome to my website.  I’m a Professor and Senior Researcher at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia.

I do research into many aspects of marketing: with an emphasis on practical and important topics.

* Repeat-buying
* Brand metrics
* Buyer response to price and price changes
* Patterns in multi-brand purchasing
* Buying online and in physical stores

I’ve had to disable comments to my post because of a barrage of spam from mid 2020. But if you’d like to comment on something to me, you can email me at John.Dawes”at”unisa.edu.au