Yearly Review (from 2006 to the present)

Yearly Review for 2016.

  1.  Published a paper in EJM on TV audience retention with Jenni Romaniuk, Virginia Beal and Bryony Jardine.  Plus one in JCB on brand growth, and one in JMM on brand partitions.
  2. Rebuilt the EMPGENS web-site.
  3. Co-taught the large introductory Marketing Principles course with Vivien Chanana and Larry Lockshin.  And two deliveries of postgraduate Marketing Strategy and Planning.  In this course, I used an in-depth immersive case study called “Tru_Bank” based on ten years of research for an industry client in the banking industry.
  4. Presented at the 2016 Marketing Science conference in Shanghai.

Yearly review for 2015

1. Published a paper “Has brand Loyalty Declined” in Journal of Business Research with Lars Meyer-Waarden and Carl Driesener.

2. Continued as editor of EMPGENS (although no publishable submission this year!), AE for European Journal of Marketing.

3. Examined Kaye Chan’s excellent PhD thesis from UNSW.

4.  Co-taught the large introductory Marketing Principles course with Vivien Chanana and Larry Lockshin.  And two deliveries of postgraduate Marketing Strategy and Planning.

5. Delivered seminars to corporate supporters of the Ehrenberg-Bass Institute including Unilever and Procter & Gamble.

Yearly Review for 2014

1. Published a paper in Journal of Business Research – on loyalty to a harmful / addictive product – cigarettes; also one about Brand Growth in JRCS with Jenni Romaniuk and Magda Nenycz-Thiel; and one in European Journal of Marketing on patterns in competition among financial services brands.

2.  Co-taught the large introductory Marketing Principles course with Vivien Chanana and Larry Lockshin.  And two deliveries of postgraduate Marketing Strategy and Planning.

3. Became an Associate Editor (Modelling) for European Journal of Marketing.  Continued as editor of EMPGENS which published three papers in 2014.

Yearly review for 2013

1. Published papers in European Journal of Marketing, Journal of Marketing Management (with Magda Nenycz-Thiel), and was the 4th author on a paper in Marketing Letters.

2. Took over the postgraduate course ‘Marketing Strategy and Planning,’ revamped the whole course, and delivered it twice

3. Did a dozen corporate sponsor seminars for Ehrenberg-Bass Institute supporting corporations in Adelaide, Melbourne and Sydney.

4. Did a public lecture as part of the UniSA ‘Knowledge Works’ series.  The topic was pricing strategy and consumer behaviour.

Yearly review for 2012

1.  Published a paper in Journal of Advertising Research with Byron Sharp, Malcolm Wright, Phillip Stern, Lars Meyer-Waarden and others.

2.  Published a paper in Journal of Retailing on brand-pack size cannibalization.

3.  Taught the undergraduate course Brand Management to over 250 students

4.  One research degree completion, Dr Giang Trinh (PhD)

5.  Delivered several in-house seminars to corporate sponsors of the Ehrenberg-Bass Institute

6.  Did a lot of reviewing: for European Journal of Marketing, Decision Sciences, Journal of Marketing Management, Journal of Consumer Behaviour.

Yearly review for 2011

1.  Published a chapter in Mark Uncles’ edited book Perspectives on Brand Management.

2.  Published a paper with Vipul Pare in Marketing Letters, “The Persistence of Excess Loyalty”.

3.  Taught the introductory marketing principles course in the first half of the year to >400 students (with help)

4.  Taught the undergraduate course Brand Management to over 250 students

5.  Spoke at two industry conferences ‘improving customer loyalty 2011’ and ‘strategic pricing 2011’ both in Sydney.

6.  Delivered several in-house industry seminars to corporate sponsors of the Ehrenberg-Bass Institute.

7.  Two research degree submissions, Vipul Pare (PhD, now passed examination) and Bryony Jardine (M Bus Research).

Yearly review of activities for 2010. 

1.  Published the Salty Snacks teaching case with Richard Ivey publishing.

2.  Published in Journal of Business Research with Madga Nencyz-Thiel, Jenni Romaniuk and Byron Sharp.

3. Published a Chapter (co-authored with John Scriven, LSBU) on pricing in the book “How Brands Grow” (Oxford University Press)

4.  Taught the undergraduate course, “Brand Management”  to over 250 students and Introductory Marketing to 500 students in the first half of the year.

5.  Delivered in-house industry seminars to five different industry sponsors who help fund the Institute’s work.

Yearly review of activities for 2009.

1. Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students each study period (with lots of help); and taught the undergraduate course, “Brand Management”  to over 180 students.

2.  Published five journal articles, including one in the Journal of Service Research.

3.  Published in two industry outlets, Marketing Research and the Wall Street Journal.

Yearly review of activities for 2008.

1. Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students each study period (with lots of help); and taught a new course, “Brand Management”  to over 180 students.

2. Wrote a report for Corporate Sponsors of the Ehrenberg-Bass Institute on the topic of “Cross-Brand Cannibalization Kills the Profitability of Price Promotions”.

3. Two journal publications, one in Journal of Brand Management, one in International Journal of Market Research.

Yearly review of activities for 2007.

1.  Examined Marcin Pont’s PhD thesis (Deakin University).

2.  Again co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students (with lots of help); and taught “Product and Pricing” to 180 students.

3.  Spoke at three large industry conferences:  ‘In-store excellence’ (Sydney), ‘Strategic Pricing’ (Sydney) and ‘Pharmacy 2007’ (Hobart).

4.  Co-wrote a report for Corporate Sponsors of the Ehrenberg-Bass Institute on the topic of ‘the proportion of volume sold on deal’ in packaged goods markets.

4.  Had a PhD student, John Wilkinson, successfully complete his thesis and pass.    

Yearly review of activities for 2006. 

These are what I consider noteworthy (among the usual plethora of academic work):

1. Examined Ms. Judith Holdershaw’s (excellent)  PhD thesis.

2.  Published three papers (Journal of Targeting, Measurement & Analysis; International Journal of Advertising; Journal of Consumer Marketing).

3.  Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 students (with lots of help); and taught “Product and Pricing” to 180 students.

4. Made two presentations at large industry events: “Strategic Pricing” and “Marketing Metrics” both held in Sydney