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Welcome to my site.  I’m an Associate Professor and Senior Researcher at Ehrenberg-Bass Institute for Marketing Science, University of South Australia.

I do research into several aspects of marketing: with an emphasis on practical and important topics.

* repeat-buying
* brand metrics
* buyer response to price and price changes
* patterns in multi-brand purchasing.

This site replaces JohnDawes.com.au which I started in about 2005.

The site has still a lot of work to do on it, it went live June 23 2016.

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