Welcome to my site. I’m an Associate Professor and Senior Researcher at Ehrenberg-Bass Institute for Marketing Science, University of South Australia.
I do research into several aspects of marketing: with an emphasis on practical and important topics.
* brand metrics
* buyer response to price and price changes
* patterns in multi-brand purchasing.
This site replaces JohnDawes.com.au which I started in about 2005.
The site has still a lot of work to do on it, it went live June 23 2016.